How do you decide where to allocate your budget: Google Advertising or SEO promotion?

In today's online business world, the main question facing entrepreneurs is: "Where should I allocate my advertising budget? Google Ads or SEO promotion?" Both of these tools have their advantages and both can be effective, but they cannot be compared directly. In this article we'll explore why this is the case and how to determine where you should invest your money.

Different approaches and objectives:

Google Advertising and SEO promotion are two different approaches to attracting traffic to your web resource. Google Advertising offers a fast and paid way to reach clients through contextual advertising, while SEO promotion is the organic process of optimizing your site to improve its position in search engines. Each has its own unique benefits and purpose.

Budget and timeline:

One important part of an advertising campaign is budget. Advertising on Google can be quite expensive, especially for smaller businesses. You have to be willing to invest heavily to see instant results. On the other hand, SEO promotion takes time and patience. It is a long-term strategy that will require effort to create quality content, optimise your site and build authoritative links.

Flexibility and measurability of results:

Google Ads allows you to quickly adapt your advertising campaign, changing keywords, budgets and settings to achieve maximum effectiveness. It also provides detailed statistics and reporting, allowing you to track every dollar you spend on advertising. At the same time, SEO promotion can provide a more stable and long-term stream of organic traffic, which can be difficult to predict and measure accurately.

Complementarity and synergy:

It is worth noting that Google Advertising and SEO promotion are not mutually exclusive. In fact, the two tools can complement each other and create synergies. The combined use of paid advertising and organic SEO can lead to improved overall visibility of your brand and increased conversions.

Instead of comparing Google Ads and SEO promotion, you should view them as two different strategies, each with its own features and benefits. The decision on how to allocate your advertising budget should be based on your specific goals, budget, timeline, and be guided by the complementarity of these tools. Ultimately, the best solution may be your own combined approach, taking into account all the factors related to your business and your audience.